Voff is a European leader within natural premium pet food. Our vision is to create a future of happier and healthier pets.
Voff Premium Pet Food was founded in 2014
Voff have gathered some of Europe’s most successful natural pet food brands under one roof, spearheading the future of pet food.


Our top of the range factories
In our top of the range factories across Europe, Voff produces and sells natural pet food including raw (BARF), natural air-dried treats and high quality bird food that are minimally processed and made from natural ingredients.
Our brands
Today Voff consists of ten much loved brands offering a wide variety of natural pet food products proudly known for its outstanding quality and exceptionally loyal customer base.










“We are proud of our company - a fantastic gathering of brands serving our customers with natural, high-quality pet food, every day. Our Europe-wide footprint enables us to benefit from cross-selling opportunities, best in class insight sharing and a constant and reliable production. And most of all, it enables our great team of leaders and experts to conjoin to create the future of natural pet food!”
Anders Kristiansen – CEO
Our footprint
Based in Sweden and with operations across the Nordics, the UK, Germany and the Netherlands, we are offering our products in many different channels; online, offline and with our trusted retail partners.
Voff’s current operation include:
8
Production
facilities
~350
Current
employees
6,000+
Retail
outlets
10
High-end
brands
15
International
markets
85,000+
Online
customers
Our Values
Innovation
We are entrepreneurs – we value original thinking and always search for a better way, unconstrained by the way things have been done before.
Authenticity
We operate, communicate and act with authenticity and integrity. We believe in transparency and respect for our colleagues, our customers and all pets.
Quality
We aspire to use the best quality ingredients, processes and infrastructure necessary to provide safe, delicious and dependable products for our customers and their pets.
Care
We act with care, empathy and respect for everyone who works with, buys and enjoys our products. Just like our pets are parts of our families, yours are too.
One team
We inspire each other to achieve great things, we embrace each other for our unique contributions and we support each other as we grow. We are One Voff.
