The Voff Story

Our Story

Voff was founded in 2014 on the vision to build an independent leader within natural premium pet food, focusing on raw (BARF). Voff gathers entrepreneurs that are passionate about natural pet food to join forces, and today Voff consists of eleven strong brands that are sold across Europe – making us the proud European leader within natural premium pet food.


Combining a team of passionate pet food experts with deep industry knowledge, with strategic, operational and financial experience is the corner stone of our success. We believe in the mix of local market and end-customer knowledge together with the stability and strength of being a European group.

Voff continues to grow

Our goal is to continue the substantial growth trend that we have enjoyed since we were founded. We challenge ourselves to do so in multiple ways, both by organically growing our brands, but we also actively look to add more high-quality companies and brands to join us.

Do you also want to be a part of creating the future of happier and healthier pets?

Get in touch!