The Voff Story
Voff was founded in 2014 on the vision to build an independent leader within natural premium pet food, focussing on raw (BARF). Voff gathers entrepreneurs that are passionate about natural pet food to join forces, and today Voff consists of nine strong brands that are sold across Europe – making us the proud European leader within natural premium pet food.
Expertise
Combining a team of passionate pet food experts with deep industry knowledge, with strategic, operational and financial experience is the corner stone of our success. We believe in the mix of local market and end-customer knowledge together with the stability and strength of being a European group.
January 2014
Voff Premium Pet Food was founded.
August 2014
Lemmikki, a leading Finnish raw pet food company, joined the Voff Group.
May 2015
The Leo and Wolf brand was created.
October 2016
haustierkost.de®, the leading German online brand for raw pet food, joined the Voff Group.
October 2017
Nutriment joined the Voff Group, expanding our business into the UK.
June 2018
DIBO, one of the pioneers in raw pet food in Germany, joined the Voff Group.
September 2021
Voff acquired Barfgold, a leading supplier of BARF in Germany.
December 2021
AniForte, the German leading supplier of natural pet supplements, joined Voff.
January 2022
RAUH!, one of the leading Nordic producers of high quality natural chews and treats, joined Voff.
September 2022
Nova Dog Chews, a leading producer of dog chews based in the UK, joined Voff.
Voff continues to grow
Our goal is to continue the substantial growth trend that we have enjoyed since we were founded. We challenge ourselves to do so in multiple ways, both by organically growing our brands, but we also actively look to add more high-quality companies and brands to join us.
