Voff was founded with the vision of building an independent leader within natural premium pet food focused on raw (BARF). We believe in feeding minimally processed food, based on fresh meat and vegetables, to enable healthy and happy pets.


Voff general management supports local management within strategic, operational and financial matters. We believe in the combination of successful brands with deep local market and end-customer knowledge combined with the stability and strength of being a European group.


Voff has enjoyed substantial growth since we were founded, and our clear goal is to continue growing both organically and through adding more high-quality companies and brands to the group. Our organic growth is enabled by strong brands and dedicated team members as well as the long-term market trend in favour of natural premium pet food. We actively look to add more high-quality brands to the group.