Say hello to the Voff Premium Pet Food team
Teamwork is our success
We live by our values, and always act with respect, authenticity and care towards each other – we believe each team member plays a key part in our success. Most of all, we inspire each other to do achieve great things, we embrace each other for our unique contributions, and we support each other as we grow. We are One Voff.
Our Values
Innovation
We are entrepreneurs – we value original thinking and always search for a better way, unconstrained by the way things have been done before.
Authenticity
We operate, communicate and act with authenticity and integrity. We believe in transparency and respect for our colleagues, our customers and all pets.
Quality
We aspire to the best quality ingredients, processes and infrastructure necessary to provide safe, delicious and dependable products for our customers and their pets.
Care
We act with care, empathy and respect for everyone who works with, buys and enjoys our products. Just like our pets are parts of our families, yours are too.
One team
We inspire each other to achieve great things, we embrace each other for our unique contributions and we support each other as we grow. We are One Voff.


Nationality: Swedish
Mårten joined Voff in the beginning of 2019 as CEO. Before Voff, Mårten was an Investment Director at Ratos and he also has experience from working at The Boston Consulting Group (BCG). Mårten spends his free-time with family and friends, preferably cooking, eating and drinking wine together. He also likes to go running in Stockholm’s green areas.
Mårten holds a Master of Science degree (MSc) in Finance from Stockholm School of Economics.
Email: marten.bernow@voff.pet
Telephone: +46 (0)722 419 742

Nationality: Swedish
Joel joined Voff in 2019 as CFO. Before joining Voff, Joel was a Director of Finance at Klarna and he also has experience from working at SEB Enskilda Corporate Finance. Joel is a proud dog owner of family member Malte, a 5 year old English cocker spaniel.
Joel holds a Master of Science degree (MSc) in Industrial Engineering and Management from Lund University of Technology.
Email: joel.fredstorp@voff.pet
Telephone: +46 (0)735 230 661

Nationality: Swedish
Olivia joined Voff in 2021 as Chief Business Development Officer. Before joining Voff, Olivia's experience includes working in various commercial and business development roles in consumer businesses such as Blocket, Tele2 and Unilever. Olivia spends her spare time travelling, preferably to the mountains where she loves to ski.
Olivia holds a Bachelor (BSc) degree in Business Management from Newcastle University, UK.
Email: olivia.engellau@voff.pet
Telephone: +46 (0)70 426 47 77

Nationality: Swedish
Pelle joined Voff in 2021 as Head of M&A. Prior to joining Voff, Pelle served as an M&A advisor with PwC and as the CEO of Johan i Hallen, a Swedish meat products company. He also has experience from working at veterinary care family AniCura and M&A conglomerate Storskogen. Pelle is a keen windsurfer who loves exploring the Swedish westcoast or any Hawaiian island.
Pelle holds a Master of Science degree (MSc) in Finance from Stockholm School of Economics.
Email: pererik.engstrom@voff.pet
Telephone: +46 (0)723 205 100

Nationality: Finnish
Janne joined Voff in 2016 as Managing Director of its Finnish/Nordic business. Before joining Voff, Janne was a co-founder and Managing Director Ab A Kasten Oy, a company focused on high-quality meat. Janne holds a Master of Food Science (Meat Technology) from University of Helsinki and has over 20 years’ experience from the food sector.

Nationality: Finnish
Risto joined Voff in January 2022. Before founding Aristo Oy, Risto was the CEO for Unipet Oy (Part of the Best Friend Group). In his spare time Risto enjoys hunting, Martial Arts, motor- and many other types of sports.

Nationality: British
Suzanne founded Nutriment in 2013 and has served as its’ Managing Director since then. Prior to starting Nutriment Suzanne worked at another pet food company where she developed an instinct for consumer trends in the field. She has had a number of different careers before this time, including 6 years as an Army Officer where she trained at the Royal Military Academy Sandhurst from 1993 to 1994 and reaching the rank of Captain. Suzanne has two teenage children and two badly behaved dogs.

Nationality: German
Florian founded haustierkost.de in 2008 and has served as its’ Managing Director since then. Florian previously worked in the textile business.
Florian holds a diploma in social sciences (Dipl. Soz.-Wiss.) with a focus on politics from University of Duisburg-Essen.

Nationality: German
René founded haustierkost.de in 2008 and has served as its’ Managing Director since then. René previously worked in the textile business.
René is educated as tradesman in wholesale and retail trade.

Nationality: German
Remi is part of the family who founded DIBO in 1988. Remi has served as its Managing Director since 2003. Before that, Remi studied economics and administration and completed a banking education.

Nationality: Germany
Mark joined AniForte in June 2015, 1.5 years after it was founded and served as Managing Director since 2018. Before that, Mark studied Real Estate Finance in the UK and worked in real estate for 4 years.

Nationality: German
Norbert joined Carne’s Doggi in December 2022. Before that, Norbert worked mainly as a Managing Director/Operations Director in the food packaging (Klöckner Pentaplast / LINPAC Packaging) and automotive industry (Mercedes-Benz).
Norbert holds a diploma in mechanical engineering from the University of Hannover and has a finance/commercial apprenticeship. He spends his free-time for skiing, sailing, hiking and classic cars.

Nationality: Swedish/Spanish
Fredrik joined the Voff Board in 2017 and has been the chairman since 2018.
Prior to joining Voff, Fredrik served as the CEO of Diamorph, a supplier of advanced material solutions for especially demanding and safety-critical industrial applications. Currently Fredrik is the managing partner of Systematic Growth, Voff’s largest shareholder.
Fredrik’s free time revolves mostly around hiking, cross-country and saunas.

Nationality: Irish
Paul brings 25 years of pet industry experience to the Voff board; from executive positions with Mars Petcare Europe, CEO and latterly board roles with SMEs and start ups. Paul advises PE through his consulting firm M-Squared and has supported over a dozen successful acquisitions in the sector in the past 5 years. He does find time though to go running with German Shepherd Santo and mongrel Burj’.
Paul holds a Bachelor of Technology Degree (BTech Hons) from Loughborough University of Technology and is a qualified accountant (CIMA).

Nationality: Canadian, loving life in Germany
Jaclyn is the Founder and CEO of Pumpkin Organics, a leading plant-based baby and kids food company in Germany with a focus on healthy and sustainable ingredients and packaging. Prior, she was the CEO of windelbar, a part of windeln.de (Germany’s leading e-commerce platforms for baby products). Jaclyn has an absolute passion for food and nutrition, and is often found building a zoo, twirly dancing and cooking together with her young daughter and husband. She joined the Voff Board in 2021.

