Say hello to the Voff Premium Pet Food team

At Voff we are one team. Teamwork and entrepreneurship are cornerstones in how we work, and we work hard – yes – but we celebrate our successes and constantly learn, also when things don’t go according to plan.
Teamwork is our success

We live by our values, and always act with respect, authenticity and care towards each other – we believe each team member plays a key part in our success. Most of all, we inspire each other to achieve great things, we embrace each other for our unique contributions, and we support each other as we grow. We are One Voff.

Our Values


We are entrepreneurs – we value original thinking and always search for a better way, unconstrained by the way things have been done before.


We operate, communicate and act with authenticity and integrity. We believe in transparency and respect for our colleagues, our customers and all pets.


We aspire to use the best quality ingredients, processes and infrastructure necessary to provide safe, delicious and dependable products for our customers and their pets.


We act with care, empathy and respect for everyone who works with, buys and enjoys our products. Just like our pets are parts of our families, yours are too.

One team

We inspire each other to achieve great things, we embrace each other for our unique contributions and we support each other as we grow. We are One Voff.


Anders Kristiansen

Born: 1967
Nationality: Danish

Anders joined Voff in 2023 as CEO. Before this, Anders served as CEO of the global fashion brand Esprit and he also has experience from working as a senior executive within several international consumer goods companies. Anders spends his free time with family and friends, and he also enjoys going for a run and working out as often as he can.

Anders has completed various courses at Insead, Harvard, Copenhagen University and IMD.

Telephone: +49 (0)172 2662 883



Born: 1967
Nationality: German

Bernhard joined Voff in 2023 as COO. Bernhard has extensive commercial and operational experience from several different companies and industry sectors, including retail, franchise, wholesale and e-commerce operations. In addition, he has over 25 years of global leadership experience, delivering sales and profit growth across multiple channels and international markets such as EMEA and APAC. Bernhard is based in Frankfurt am Main and his hobbies include racecar driving.

Telephone: +49 (0)162 1859 787


Joel Fredstorp

Born: 1986
Nationality: Swedish

Joel joined Voff in 2019 as CFO. Before joining Voff, Joel was a Director of Finance at Klarna and he also has experience from working at SEB Enskilda Corporate Finance. Joel is a proud dog owner of family member Malte, a 5 year old English cocker spaniel.

Joel holds a Master of Science degree (MSc) in Industrial Engineering and Management from Lund University of Technology.

Telephone: +46 (0)735 230 661

Chief Business Development Officer

Olivia Engellau

Born: 1990
Nationality: Swedish

Olivia joined Voff in 2021 as Chief Business Development Officer. Before joining Voff, Olivia's experience includes working in various commercial and business development roles in consumer businesses such as Blocket, Tele2 and Unilever. Olivia spends her spare time travelling, preferably to the mountains where she loves to ski.

Olivia holds a Bachelor (BSc) degree in Business Management from Newcastle University, UK.

Telephone: +46 (0)70 426 47 77

Head of M&A

Per Erik Engström

Born: 1980
Nationality: Swedish

Pelle joined Voff in 2021 as Head of M&A. Prior to joining Voff, Pelle served as an M&A advisor with PwC and as the CEO of Johan i Hallen, a Swedish meat products company. He also has experience from working at veterinary care family AniCura and M&A conglomerate Storskogen. Pelle is a keen windsurfer who loves exploring the Swedish westcoast or any Hawaiian island.

Pelle holds a Master of Science degree (MSc) in Finance from Stockholm School of Economics.

Telephone: +46 (0)723 205 100

Managing Director Finland

Janne Räsänen

Born: 1973
Nationality: Finnish

Janne joined Voff in 2016 as Managing Director of its Finnish/Nordic business. Before joining Voff, Janne was a co-founder and Managing Director of AB A. Kasten Oy, a company focused on high-quality meat. Janne holds a Master of Food Science (Meat Technology) from University of Helsinki and has over 20 years’ experience from the food sector.

Managing Director Finland

Risto Pelkonen

Born: 1970
Nationality: Finnish

Risto joined Voff in January 2022. Before founding Aristo Oy, Risto was the CEO for Unipet Oy (Part of the Best Friend Group). In his spare time Risto enjoys hunting, Martial Arts, motor- and many other types of sports.

Managing Director Germany & Director Continental Europe

Slawomir Gleboczyk

Born: 1975
Nationality: German, Polish

Slawomir joined the Voff Group and the German Management Team of in August 2022. He has a Master in Business Administration with focus on marketing and logistics and brings 15 years of international experience and expertise in operating and managing fast-growing and strongly digitalized businesses in the food, electronics and fashion sectors.

Managing Director Germany

Remi Selbach

Born: 1982
Nationality: German

Remi is part of the family who founded DIBO in 1988. Remi has served as its Managing Director since 2003. Before that, Remi studied economics and administration and completed a banking education.

Managing Director Germany

Mark Gnotke

Born: 1989
Nationality: German

Mark joined AniForte in June 2015, 1.5 years after it was founded and served as Managing Director since 2018. Before that, Mark studied Real Estate Finance in the UK and worked in real estate for 4 years.

Managing Director Germany

Norbert Adamzyk

Born: 1966
Nationality: German

Norbert joined Carne’s Doggi in December 2021. Before that, Norbert worked mainly as a Managing Director/Operations Director in the food packaging (Klöckner Pentaplast / LINPAC Packaging) and automotive industry (Mercedes-Benz).

Norbert holds a diploma in mechanical engineering from the University of Hannover and has a finance/commercial apprenticeship. He spends his free time skiing, sailing and hiking and enjoys classic cars.

Managing Director UK

Martin Heal

Born: 1963
Nationality: British

Martin joined the Nutriment Management Team in February 2017 and Voff in October 2017, serving as Operations Director. In January 2023, he was promoted to Managing Director of Nutriment. Martin trained as an accountant, but quickly moved to Pet Food Manufacturing in the UK and latterly in the European Meat Trade. Martin enjoys walking, running, swimming, canoeing and photography and is currently Chair of the Raw Feeding committee of the UK Pet Food (formerly PFMA).

Managing Director UK

Antoon Murphy

Born: 1982
Nationality: British, Dutch

Antoon incorporated Nova Dog Chews in 2005 after spending several months researching the UK pet food market and routes to market, products, warehousing and potential customers. He has worked full time in the business since August 2006 and has been Managing Director ever since. Antoon has presided over year on year growth since the company was established.

Antoon has LLB Honours, Diploma in Legal Practice, and is a fully qualified solicitor in Scots law. In his free time, he enjoys playing golf, tennis, watching football, and skiing.

Managing Director UK

Lloyd Murdoch

Born: 1982
Nationality: British

Lloyd Joined Nova Dog Chews in 2005 and now serves as joint Managing Director.

Lloyd holds a BA in Business Law and Economics from the University of Strathclyde, Scotland.
In his spare time, he enjoys playing football and golf.

Managing Director Netherlands

Jan Fokko Nijdam

Born: 1968
Nationality: Dutch

Jan Fokko joined Voff in January 2023 as the new Managing Director of Energique. Jan Fokko has previously worked in the ICT, agriculture industry and as interim director for various other companies. His last position was CEO of a milking robot company. He lives in the north of the Netherlands and his hobbies are cycling, speedskating, sailing and skiing.

Want to get in touch?

Our vision is to provide a future of happier and healthier pets.