Say hello to the Voff Premium Pet Food team

At Voff we are one team. Teamwork and entrepreneurship are cornerstones in how we work, and we work hard – yes – but we celebrate our successes and constantly learn, also when things don’t go according to plan.
Teamwork is our success

We live by our values, and always act with respect, authenticity and care towards each other – we believe each team member plays a key part in our success. Most of all, we inspire each other to achieve great things, we embrace each other for our unique contributions, and we support each other as we grow. We are One Voff.

Our Values


We are entrepreneurs – we value original thinking and always search for a better way, unconstrained by the way things have been done before.


We operate, communicate and act with authenticity and integrity. We believe in transparency and respect for our colleagues, our customers and all pets.


We aspire to use the best quality ingredients, processes and infrastructure necessary to provide safe, delicious and dependable products for our customers and their pets.


We act with care, empathy and respect for everyone who works with, buys and enjoys our products. Just like our pets are parts of our families, yours are too.

One team

We inspire each other to achieve great things, we embrace each other for our unique contributions and we support each other as we grow. We are One Voff.

Chief Executive Officer

Anders Kristiansen

Born: 1967
Nationality: Danish

Anders joined Voff in 2023 as CEO. Before this, Anders served as CEO of the global fashion brand Esprit and he also has experience from working as a senior executive within several international consumer goods companies. Anders spends his free time with family and friends, and he also enjoys going for a run and working out as often as he can.

Anders has completed various courses at Insead, Harvard, Copenhagen University and IMD.

Telephone: +49 (0)172 2662 883

Chief Operating Officer

Bernhard Ruf

Born: 1967
Nationality: German

Bernhard joined Voff in 2023 as COO. Bernhard has extensive commercial and operational experience from several different companies and industry sectors, including retail, franchise, wholesale and e-commerce operations. In addition, he has over 25 years of global leadership experience, delivering sales and profit growth across multiple channels and international markets such as EMEA and APAC. Bernhard is based in Frankfurt am Main and his hobbies include racecar driving.

Telephone: +49 (0)162 1859 787

Chief Marketing Officer

Maria Pambori

Born: 1976
Nationality: Greek and German

Maria joined Voff in 2023 as CMO. She is an internationally experienced senior executive in the field of FMCG, Licensing, Product design, Marketing and Brand building, and has held several global and local roles at renowned companies like Esprit and Procter & Gamble. Having lived and worked in Geneva, London and Düsseldorf, one of Maria's passions is travelling and exploring the world - preferably in warm and sunny places.

Telephone: +49 (0)152 0344 2746

Chief Production & Logistics Officer

Jan Olsen

Nationality: Danish

Jan Olsen joined Voff in 2023 as CPO. He has extensive executive experience from several large consumer goods companies, as well as experience in establishing viable operations from start-ups to scale-ups in international environments. Most recently, Jan headed up advanced technical aspects of a new treatment and research center in Denmark, and before that he has held roles like CEO Asia of Esprit, Managing Director at New look and Head of Division at Bestseller. In addition, he has several years of experience from the integrated transport and logistics company A. P. Moller - Maersk A/S. Jan is interested in fitness and he also enjoys spending his spare time supporting his son's interest in tennis.

Jan holds a Bachelor (BSc) degree in Science.

Telephone: +45 (0)4023 0026

Chief Financial Officer

Joel Fredstorp

Born: 1986
Nationality: Swedish

Joel joined Voff in 2019 as CFO. Before joining Voff, Joel was a Director of Finance at Klarna and he also has experience from working at SEB Enskilda Corporate Finance. Joel is a proud dog owner of family member Malte, a 5 year old English cocker spaniel.

Joel holds a Master of Science degree (MSc) in Industrial Engineering and Management from Lund University of Technology.


Group Head of E-Commerce & Digital Marketing

Sofia Ben Messaoud

Born: 1986
Nationality: German

Sofia joined the Group on brand level in 2021 before moving into her new role as Group Head of E-Commerce & Digital Marketing. She is looking back on 15 years of experience in digital marketing and eCommerce working for reputable FMCG brands such as L’Oréal and Teekanne as well as renowned agencies.

It's no surprise Sofia is passionate about online shopping – preferably from her phone while traveling across southern Europe.

Sofia holds a Bachelor (BA) degree in Media Management from Hochschule Fresenius in Cologne (Germany).

Head of M&A, Partnerships & Go-to-Market

Julius Adrian

Born: 1992
Nationality: German

Julius joined Voff in 2023 as Head of M&A and Go-to-Market strategy. Prior to joining Voff, Julius was a Senior Manager at Bain & Company, where he led strategy, M&A and commercial excellence work in various industries across Europe. Julius loves travelling around the world and spending time with family and friends, especially on the golf course, padel court, or while hitting the slopes.

Julius holds a Master of Science degree (MSc) in Accounting and Financial Management from Stockholm School of Economics.

Telephone: +46 (0)70 250 70 47

Managing Director Scandinavia

Olivia Engellau

Born: 1990
Nationality: Swedish

Olivia joined Voff in 2021 as Chief Business Development Officer. Before joining Voff, Olivia's experience includes working in various commercial and business development roles in consumer businesses such as Blocket, Tele2 and Unilever. Olivia spends her spare time travelling, preferably to the mountains where she loves to ski.

Olivia holds a Bachelor (BSc) degree in Business Management from Newcastle University, UK.

Telephone: +46 (0)70 426 47 77

Managing Director BeNeLux

Benjamin Mast

Born: 1980
Nationality: Dutch

Benjamin joined Voff in 2024. Before joining Voff, Benjamin worked for 17 years within Heineken in various commercial roles including Out Of Home, Retail and Wholesale. In his final role he was overseeing the Dutch OoH Sales teams for the Heineken Brands. He comes with a strong track record in the FMCG industry including Portfolio management, Revenue&Profit growth. Benjamin is a proud dog owner of Frits, a 17 year old Jack Russel, and Suus, a 6 year old Frysian Stabij.

Benjamin is based in Oosterbeek and his hobbies are Rugby, Golf and Skiing.


Managing Director Finland

Janne Räsänen

Born: 1973
Nationality: Finnish

Janne joined Voff in 2016 as Managing Director of its Finnish/Nordic business. Before joining Voff, Janne was a co-founder and Managing Director of AB A. Kasten Oy, a company focused on high-quality meat. Janne holds a Master of Food Science (Meat Technology) from University of Helsinki and has over 20 years’ experience from the food sector.

Managing Director Finland

Markus Anttila

Born: 1981
Nationality: Finnish

Markus has over 20 years experience from Pet Trade business in Nordic countries. He was a part creator of the very successful RAUH! brand and has previously worked as a Unit Director in the Loimaa factory. Markus started as MD on January 2024.

In his free time Markus spends time with his family, walks with his 3 year old ammstaff, plays paddle or ice hockey.

Telephone: +358 40 864 9222

Managing Director Germany

Piotr Grzywinski

Born: 1977
Nationality: German

Piotr joined Voff in January 2024. He is an expert in international and national sales and has built his expertise by working 18 years for various global industry leaders in the FMCG and service sector. In his free time he loves playing soccer and beach volleyball, skiing and spending time with family and friends.

Managing Director Germany

Remi Selbach

Born: 1982
Nationality: German

Remi is part of the family who founded DIBO in 1988. Remi has served as its Managing Director since 2003. Before that, Remi studied economics and administration and completed a banking education.

Managing Director Germany

Mark Gnotke

Born: 1989
Nationality: German

Mark joined AniForte in June 2015, 1.5 years after it was founded and served as Managing Director since 2018. Before that, Mark studied Real Estate Finance in the UK and worked in real estate for 4 years.

Managing Director Germany

Norbert Adamzyk

Born: 1966
Nationality: German

Norbert joined Carne’s Doggi in December 2021. Before that, Norbert worked mainly as a Managing Director/Operations Director in the food packaging (Klöckner Pentaplast / LINPAC Packaging) and automotive industry (Mercedes-Benz).

Norbert holds a diploma in mechanical engineering from the University of Hannover and has a finance/commercial apprenticeship. He spends his free time skiing, sailing and hiking and enjoys classic cars.

Managing Director UK

Martin Heal

Born: 1963
Nationality: British

Martin joined the Nutriment Management Team in February 2017 and Voff in October 2017, serving as Operations Director. In January 2023, he was promoted to Managing Director of Nutriment. Martin trained as an accountant, but quickly moved to Pet Food Manufacturing in the UK and latterly in the European Meat Trade. Martin enjoys walking, running, swimming, canoeing and photography and is currently Chair of the Raw Feeding committee of the UK Pet Food (formerly PFMA).

Managing Director UK

Antoon Murphy

Born: 1982
Nationality: British, Dutch

Antoon incorporated Nova Dog Chews in 2005 after spending several months researching the UK pet food market and routes to market, products, warehousing and potential customers. He has worked full time in the business since August 2006 and has been Managing Director ever since. Antoon has presided over year on year growth since the company was established.

Antoon has LLB Honours, Diploma in Legal Practice, and is a fully qualified solicitor in Scots law. In his free time, he enjoys playing golf, tennis, watching football, and skiing.

Managing Director UK

Lloyd Murdoch

Born: 1982
Nationality: British

Lloyd Joined Nova Dog Chews in 2005 and now serves as joint Managing Director.

Lloyd holds a BA in Business Law and Economics from the University of Strathclyde, Scotland.
In his spare time, he enjoys playing football and golf.

Want to get in touch?

Our vision is to provide a future of happier and healthier pets.